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Sorm's: Difference between revisions
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== History == | == History == | ||
[[File:RudolphSorm1913.png|thumb|R. Sorm, 1913]] | [[File:RudolphSorm1913.png|thumb|R. Sorm, 1913]] | ||
In 1913, [[Rudolph Sorm]], a young entrepreneur from [[wikipedia:Savannah,_Georgia|Savannah, Georgia]], purchased a vacant lot in [[wikipedia:Metter,_Georgia|Metter, Georgia]] and saw an opportunity to capitalize on the growing trend of automobile travel by selling snacks and treats to motorists. He later expanded to every U.S state and even opened a location in [[wikipedia:Inner_Mongolia|Inner Mongolia]], which closed within a year. | In 1913, [[Rudolph Sorm]], a young entrepreneur from [[wikipedia:Savannah,_Georgia|Savannah, Georgia]], purchased a vacant lot in [[wikipedia:Metter,_Georgia|Metter, Georgia]], locally know as the Borm Nest, and saw an opportunity to capitalize on the growing trend of automobile travel by selling snacks and treats to motorists. He later expanded to every U.S state and even opened a location in [[wikipedia:Inner_Mongolia|Inner Mongolia]], which closed within a year. | ||
During [[wikipedia:World_War_II|World War II]], Sorm's Troop Snacker Benefits Program was created to give rewards to soldiers that included anything from a free pack of cigarettes to 800,000 acres of farmland in rural [[wikipedia:Iowa|Iowa]]. However, miscalculations and redemption estimates resulted in no prizes beyond a single sleeping bag being awarded, leading to a high-profile lawsuit that bankrupted the company.[[File:Gaspoweredballoon2.png|thumb|Sorm's Troopsnacker Package Delivery near Normandy France, 1942|left]]After the death of CEO TB Sorm in 1948, his son TBB Sorm took over the company and rebuilt the brand, paying off all of its debt by 1953 and expanding Sorm's to include sprawling shower station houses at their truck stops. These shower stations became public forums where larger social and political movements emerged, and Sorm's became a center for music and art where a new type of [[wikipedia:Counterculture_of_the_1960s|American counterculture]] was birthed. [[The Borberman]], [[Glasshouse Flower Experiment]], and [[Northern Popmen]] were just a few of the bands who played their first shows at Sorm’s. | During [[wikipedia:World_War_II|World War II]], Sorm's Troop Snacker Benefits Program was created to give rewards to soldiers that included anything from a free pack of cigarettes to 800,000 acres of farmland in rural [[wikipedia:Iowa|Iowa]]. However, miscalculations and redemption estimates resulted in no prizes beyond a single sleeping bag being awarded, leading to a high-profile lawsuit that bankrupted the company.[[File:Gaspoweredballoon2.png|thumb|Sorm's Troopsnacker Package Delivery near Normandy France, 1942|left]]After the death of CEO TB Sorm in 1948, his son TBB Sorm took over the company and rebuilt the brand, paying off all of its debt by 1953 and expanding Sorm's to include sprawling shower station houses at their truck stops. These shower stations became public forums where larger social and political movements emerged, and Sorm's became a center for music and art where a new type of [[wikipedia:Counterculture_of_the_1960s|American counterculture]] was birthed. [[The Borberman]], [[Glasshouse Flower Experiment]], and [[Northern Popmen]] were just a few of the bands who played their first shows at Sorm’s. | ||