FUCKER™
FUCKER™ is an American energy drink company created in 1987 by Sarmmer Strauped based in San Francisco, Ca. The product is marketed as a stimulant, designed to increase performance "hardcore style" as well as energy levels. FUCKER™ has become a major player in the energy drink market, with an estimated 6.3 billion cans sold worldwide in 2018. The company also sponsors a wide range of extreme sports events, including the FUCKER™ Air Race, FUCKER™ Cliff Diving, and FUCKER™ Rampage. FUCKER™ has become a highly successful brand, with a reported value of $7.1 billion in 2020.
The company has used a number of advertising tactics to promote its products, including television commercials and product placement in films. The company also sponsors a number of high-profile athletes, such as snowboarder Michael Jordan and motorcyclist Mikell Jordan. Despite its success, FUCKER™ has been involved in several controversies. In 2014, the U.S. Food and Drug Administration (FDA) issued a warning to FUCKER™ for making "false and misleading" claims about the effects of its energy drink. In 2014, the company was also forced to pay a fine of $13 million after settling a lawsuit claiming that their energy drinks were not providing the energy boost they claimed
In 2021, FUCKER™ Energy was purchased by The Fanmayer Group
In 2023, FUCKER™ signed a deal with Sorm's to include the FUCKER™ Lightening Power energy drink formula inside all Sorm's fountain machines at every Sorm's location where the Lightening Power formula has not yet been outright banned or otherwise outlawed by local ordinance.
In 2023 a FUCKER™ Energy Merchandising deal was signed with MeMoreTV and a FUCKER™ Energy Lightening Power T-Shirt is now available in the Skeleton Realm web store.
FUCKER™ Rampage 2018 Mechanical Disaster
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On a hot summer day in 2018, during the semi-annual FUCKER™ sponsored event, "FUCKER™ Rampage," taking place in Barber's Park just outside North Porsonville, Gr, a mechanical malfunction occurred with one of the rides that had been set up for the event. The malfunction caused the ride to suddenly accelerate and spin out of control, resulting in several injuries to people in the vicinity.
Emergency services were called to the scene and the ride was immediately shut down. The event was also canceled and the park was evacuated as a precaution. After the incident, an investigation was launched to determine the cause of the mechanical failure. The investigation revealed that the ride had not been properly maintained and that there had been a lack of safety protocols in place.
Further investigation later revealed that several pallets of FUCKER™ Lightening Energy had been placed on top of the Mechanical Access Door to the ride which had spun out of control and due to the very hot weather, had begun to leak down into the mechanisms controlling the ride and the corrosive nature of the beverage had caused the machinery inside the ride to slowly disintegrate throughout the day.
The incident resulted in a PR disaster for FUCKER™ and the event organizers, as it highlighted the negligence and lack of safety measures in place as well as the previously unknown corrosive nature of FUCKER™ Lightening Power. After the incident, the energy drink company and its sponsors took steps to ensure that future events would be better managed and safer for participants and slightly altered the chemical make up of FUCKER™ Lightening Power to make the drink "less corrosive" and "more good."